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Beauty Industry, Beauty Launches, Mergers and Acquisitions

Vitro To Build New Containers Plant in Brazil

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By: Jamie Matusow

Editor-in-Chief

As the Brazilian market for cosmetics and fragrances shows strong and rapid growth, Vitro, the leading glass producer in Mexico, has announced that it will invest nearly $90 million dollars for the construction of a new plant to manufacture glass containers in Brazil and serve the cosmetics, fragrances, and specialty segments.

The company will strengthen its presence in the South American country with the highest per capita consumption of cosmetics, which is also one of the two largest markets in the world for this segment. One of the main advantages of this investment is that a significant portion of its customers in the beauty industry, have significant operations in the region.

“We expect that the new plant, which will be built with our own technology, starts operations in the second quarter of 2016. Meanwhile, we will continue exporting to South America from our plant in Toluca,” said Adrián Sada Cueva, CEO of Vitro.

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